Privacy Policy
We respect your privacy and handle your personal data in compliance with applicable laws. Personal data (or personal information) includes any information that can identify you – for example, your name, address, IP address, and similar details. As required by India’s new Digital Personal Data Protection Act (2023) and other laws, this Privacy Policy explains what information we collect, how we use it, with whom we share it (if at all), and your rights regarding your data.
Information We Collect
We collect various categories of information when you use our services. These include:
- Identity and contact information: such as your name, email address, postal address, and phone number.
- Payment details: such as credit/debit card or bank account information (used only to process transactions).
- Behavioral and device data: such as browsing and purchase behavior on our site (pages visited, items ordered), device identifiers, and your IP address.
- Other profile data: any other information you provide (e.g. via forms or registration).
How We Collect Data
We obtain your information through various means:
- Directly from you: when you register an account, place an order, or use our contact forms (we collect whatever information you enter).
- Transaction records: when you make purchases, we record the data necessary to process the payment (shared with our payment processor).
- Cookies and tracking technologies: our website uses cookies and similar technologies to collect data on how you browse and use the site. For example, cookies may remember your login, preferences, and the pages you visited. We also use analytics tools (like Google Analytics) to automatically gather usage statistics.
Cookies have privacy implications and must be addressed in our policy. We display a cookie consent banner when you first visit, letting you accept or decline non-essential cookies. You can also disable cookies via your browser settings.
How We Use Your Data
We use your information only for purposes that are consistent with what we disclose and what you expect. In particular, we use data to:
- Process orders and payments: to fulfill your purchases and handle transactions.
- Provide customer service: to respond to inquiries, process refunds or returns, and support your use of our services.
- Communicate updates: to send you order confirmations, account alerts, or marketing emails (if you have consented to receive them).
- Improve our services: to analyze website performance and user behavior, diagnose issues, and enhance the user experience.
These purposes include common processing activities like marketing (when permitted) and analytics. In all cases, we do not use your data for any purpose other than those disclosed here or agreed by you.
Third-Party Services
We engage trusted third-party providers to help operate our website and services. For example:
- Payment Processing (Razorpay): We use Razorpay to process payments. Razorpay receives necessary payment data to complete transactions. According to Razorpay’s Privacy Policy, they do not sell your personal information and allow users to request data erasure.
- Analytics (Google Analytics): We use Google Analytics to measure site traffic. Google Analytics collects anonymous usage data (such as first-party cookies, device/browser information, and aggregated statistics about visits) to generate reports. We configure it not to collect sensitive personal details.
These third parties act as our service providers (data processors) and only use your data to perform their services for us. We require them to keep your information secure and not to use it for any other purpose.
Data Sharing and Disclosure
We do not sell or rent your personal information to others. We only share data with third parties as necessary for the purposes above. For instance, we share order and payment information with Razorpay to complete transactions, and we share aggregated (non-identifying) data with Google Analytics for analysis. No personal data is shared for advertising or other external uses.
Razorpay explicitly states that customer information “will not be disclosed publicly or sold to any third party”. Similarly, our analytics provider only processes data on our behalf. Apart from these necessary services, we do not disclose your personal information to outside organizations.
Cookies and Tracking Technologies
We use cookies and similar tracking technologies to manage and improve our website. Cookies are small data files stored on your device. They may save your login status, preferences, and pages viewed. Cookies help us understand website usage and personalize your experience. For example, they allow you to stay logged in and enable us to remember your preferences.
According to privacy best practices, we disclose that our site uses cookies. We classify our cookies as:
- Essential cookies: required for basic site functions (e.g. login, shopping cart). These do not require consent.
- Analytics cookies: used to collect usage statistics (via Google Analytics), for which we obtain your consent through the cookie banner.
- Functional cookies: used for enhanced functionality (e.g. remembering preferences). These also require your consent.
You can disable non-essential cookies at any time by modifying your browser settings. However, disabling cookies may affect site functionality. All cookie and tracking details are managed according to applicable privacy laws.
Your Rights Regarding Your Data
You have certain rights over your personal data as outlined by law. These typically include:
- Right to access: You can request information about the data we hold about you.
- Right to correction: You can request us to correct inaccurate or incomplete data.
- Right to deletion (erasure): You can request deletion of your personal data, unless we are legally required to retain it.
- Right to withdraw consent: You can opt out of any marketing communications at any time.
If you wish to exercise any of these rights, please contact us (see below). We will follow our legal obligations to address your request in a timely manner. Currently, we do not offer an automated self-service portal for these requests, but you may email us to request access, updates, or deletion of your data. For marketing preferences, simply click “unsubscribe” on any email to opt out of promotional messages.
Data Location and Applicable Law
Our users are primarily located in India, and we process data in compliance with Indian law. Since we operate in India and target Indian residents, India’s Digital Personal Data Protection Act (DPDPA) applies to our activities. This means we have a duty to handle your data responsibly and provide this privacy notice.
Updates to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we do, we will revise the “Last Updated” date at the top. We encourage you to review this policy periodically. Continued use of our services constitutes your acceptance of any changes.
Contact Us
If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact our support team via the contact information on our website or directly call or message us on our official number +91 907-450-8686. We will respond to your inquiries as required by law.